Why Influencer Marketing is Ideal for Small Business Growth

well-known to them and you have their permission to be creative; that is all you need. There is a completely equal playing field when you can get your hands on a drone, learn how to run one on YouTube, and share your footage for free to anyone on the earth. The only thing that will really set you apart is your capacity to, as YouTuber Casey Neistat notes in one of his

most watched videos,17 "do what you can't"—to push the limits of imagination and invention.When I said I wanted to make movies, they said: You can't, you didn't go to film school," Casey says in the video. A talk show is not possible Then he says: "But you have a webcam... and you could! All you need as a creative is a phone, an internet connection, and a

decent concept. Story you wish to tell, something you have to say, and the rest is history. And you are interviewing the POTUS next thing you know.the later in reference to a 2016 video featuring YouTuber Liza Koshy Too interviewing Barack Obama on her YouTube channel. Clearly, this is boosting the expectations. Creatives suddenly have to start up their game.

Ultimately they are vying with tens

of thousands of other gifted artists within their own subgenre as well.The same applies to you, simply $3.2 billion.Receptive to ads that tell a compelling tale on social media, tutorials, and other forms of sponsored content, the eyeballs are drawn advertising showing genuine people in actual circumstances rather than celebrities.You will thus want to change your

perspective and approach social media creators, influencers, like media publishers and the investment like advertising spend.Brands will put aside between 5 and 10 billion of their media budgets for influencer marketing over the next several years. It marks a seismic change in media consumption rather than a fleeting trend. Still, the word influencer is often

abused and equally misinterpreted. In the next chapter, you will discover that the three primary levers holding the key to fully realize influencer marketing for your brandther people, independent of the social media platform they post their content on: influence is an outcome, not a vocation.A few years back, Blogger, WordPress, Twitter, and Facebook dominated the

scene These days Instagram

YouTube, and Snapchat rule. Though I'm not sure where it will be in another few years or what the forms will look like, I would imagine we would consume material from other people.Where the eyeballs and attention are, the advertising dollars probably will follow. Individuals have more publishing power than the biggest media firms in the world had less

than twenty years ago.And if we want to stay in our field as marketers and digital advertising, our task will be to follow along and play by consumer guidelines.Said another way, see digital content creators as modern magazines or TV networks rather than just "social media stars."Podcasts and audio broadcasts abound on the other side of the spectrum.

Irish businessman Ronan O'Rahilly had to run his offshore radio station, Radio Caroline, in international water out of British authority in 1964 when rock n' roll was still deemed unfit for public broadcast. The British Broadcasting Corp ( BBC) owned the airwaves, aside from commercial networks. Eventually, the pirates would rank among the most well-known radio

stations in the nation broadcasting

music from American top 40 stations including songs by The Rolling Stones, The Beatles, and The Who. Though in 1967 the British government made it a criminal to provide music, commentary, fuel, food, and water to any unlicensed offshore broadcaster, an act that, figuratively speaking, would finally sink their pirate ship. The pirate radio station was never

unlawful. One can be a pirate nowadays anywhere. Not necessary to flee the law and worry about food supplies or winter storms. Tell me an intriguing tale. You will fight for attention against the biggest broadcasters in the world in a quiet room, good microphone, and with some free audio software. We have gone back to the golden age of space exploration and piracy as well as a fantastic period to be either an astronaut or pirate creator. The result will

be rather different depending on how we guide (brief) for the photography if we both engage a photographer to capture images of the same subject, with the same gear, and under the same conditions. Outcome is better the more experience you have. Just keep in mind: An unintended chokehold can cause you to stifle innovation. Chapter 4 covers in great detail the

Conclusion

real art form of writing an efficient brief that strikes a mix between marketing goals and creativity. The Arts and Sciences of Creativity. Pilots and adventurers The only thing standing in our way is innovation (creativity), with all the knowledge in the world at our hands (turning knowledge into a commodity) and Moore's Law (the principle that the speed and capability of

computers can be expected to double every 2 years, as a result of increases in the number of transistors a microchip can contain) in play driving down costs and a reduced demand for capital). One end of the spectrum will find Elon Musk. Though fast forward to 2019 and his company, SpaceX, is now head to head with a state-funded company he most likely couldn't