Business Operation

  There is little merit in growing the customer base aimlessly. The goal must be to retain existing customers and recruit new customers that have future profi t potential or are important for other strategic purposes. Not all customers are of equal importance. Some customers may not be worth recruiting or retaining at all, for example those who have a high cost-to-serve, are debtors, late payers or promiscuous in the sense that they switch  requently  between suppliers. Other things being equal, a larger customer base does deliver better business performance. Similarly, as customer retention rates rise (or defection rates fall), so does the average tenure of a customer, as shown in Figure  Tenure is the term used to describe the length of time a customer remains a customer. The impacts of small  improvements in customer retention are hugely magnifi ed at higher levels of retention. For example, improving the customer retention rate from 75 to 80 per cent grows a...

  Performance marketing is an activity and a method of capturing the activities of society, law, safety, and the environment and ethics. Performance marketing negotiation has been observed to be consistent with the concept of social accountability. There are some contemporary civilization practices such as to cause negotiations and related markets and other practices of social responsibility (Kotler and Keller, 2003). According to Sheth and  Sisodia (2006), performance marketing contracted with the broader concerns and their legal, ethical, social, and environmental implications, as well as understanding performance marketing and the returns from marketing activities and programs. In addition, Kotler and Keller (2007) stated that performance marketing is based on meeting consumer needs and wants, but tries to interact with the community that is more interested in the organization.  according to Sisodia, Wolfe, and Jag (2007), performance marketing involved understanding t...

  Content marketing is providing information that gains consumer attention rather than buying the attention with advertising or trying to affect them with one at the time traditional sales techniques (Ryan, 2014). Content marketing is not a new phenomenon, today content marketing is a must-have strategy for companies. The content has to be relevant, high quality and add value to the consumers (Lieb, 2011) Content marketing is all contents that add  value  and can both directly or indirectly market a business (Gunelius, 2011). A brand voice and identity can be shaped and created through content marketing. There are several types of content such as; digital newsletters, emails, images, videos and social content that is created exclusively for social networks. Content is aimed to market a company’s product or service by entertaining and helping the consumer (Odden, 2012). Content marketing is a pull-strategy  is an advantage to have consumers coming to you because it me...

  The results of the study show that performance marketing explains 66% for Sustainable competitive Advantage; this result indicates a moderate explanatory power of performance marketing on Sustainable competitive advantage. In addition, performance marketing had a large appositive effect on the sustainable competitive advantage. Furthermore, the results of the study show that performance marketing has a positive relationship withOur focus will be  on the early stage of the company through the eight cornerstones defined in the Business Platform Model. In this study “early stage” consists in the period just before the creation of the company - this one can be compared to the incubation period - up to the period when the company starts to be viable or to be able to perpetuate its activity if possible. The focus will be dual, indeed if the used of the Business Platform will cover all this early stage, the advice  provided for young entrepreneur will be only focus on the firs...

Direct marketing avoids an intermediary by focusing on companies and consumers directly, therefore negating advertising. Campaigns typically interact with prospects whose profile qualifies them for outreach or current consumers known to be interested in the good or service. In either scenario, the goal is to approach developing business aggressively, directly. Direct marketing does this via a range of physical and digital media. Usually include some sort of offer, campaigns let prospects and customers know about special deals or other chances to act. While other advertising strategies seek to inform about the offerings of a company, directed messages to potento know who your target audience is, perhaps  incorporating an Ideal Customer Profile to fully personify your target. You then have to know how to get at them. Minimum requirements are names, addresses, phone numbers; they should be well designed, conspicuous, and simple for the recipient. Track and educate. Test a fraction of ...

  This study contained some limitations. First, the population of this study is composed of respondents from five-star hotels. Due to the nature of the hotel industry, the results may not be generalizable to other different categories. Second, this study was confined to five-star hotels in Greater Cairo geographic area in Egypt, so the findings may not be generalizable to other areas or countries. Third, the results derived from the data collected within a specific  time period "During June, 2021 Therefore, other empirical longitudinal studies are needed to give more reliable implications. Direction for Future Research Performance marketing research must be updated to reflect the experiences of organizations that have applied it. Furthermore, this study can be used to derive many ideas for possible future research. First,  is possible to apply performance marketing in new presidential projects such as the New Administrative Capital, The New Suez Canal, and many other proj...

  capacity to provide customized recommendations and insights fit for certain needs and preferences. The accuracy and dependability of AI-powered wearables in health tracking have shown by empirical validation studies, hence strengthening their credibility and usefulness. Many research have been done to carefully evaluate how faithfully these devices capture physiological data. A fundamental research by Shcherbina et al. (2017) shows the  need of empirical validation. In their work, the authors matched gold-standard electrocardiogram  values against heart rate readings taken from many wearable devices. The results showed a strong link between wearables' and s heart rate measurements, therefore proving the accuracy of wearable technologies in heart rate  monitoring. By means of a comparison of wearable device heart rate measures and electrocardiogram  readings, one can assess the dependability and accuracy of the wearable devices in data capture. Given  dire...

  The part wholesalers and stores play Retailers and wholesalers, who account for the biggest private sector employment in Europe, are fundamental to the vibrant fabric of our cities and help to explain their prosperity. Our emphasis on the sustainable, digital, and skills transformation is significantly helping Europe's strategic transition objectives since we are  drivers of competitiveness and sustainable growth. Our manifesto asks the incoming  institutions to cooperate with us to provide the conditions for success for retailers and wholesalers as well as to turn the problems our industry faces into possibilities. During times of crisis as well as otherwise, the retail sector offers consumers a necessary service by  guaranteeing access to a large range of reasonably priced food and non-food products and services.  Customers must believe that the goods they purchase are compliant and safe, that the given information is reliable, and that they can exercise the...

  a testimonial or an unboxing video, they must do so in close proximity to the content itself. Links to disclosure should be properly formatted and labelled clearly as disclosure link. If it’s for example an Instagram post and the space is constrained, clear hashtags should be available, like ad, sponsored, etc. Consumers may not be looking for, or expecting to find  disclosures, but the advertiser is responsible for ensuring that the message is truthful and not deceptive. The disclosure should be in each and every ad that would require disclosure, because it cannot be assumed that consumers will see and associate multiple space-constrained advertisements. If a product within an interactive ad is available to be purchased,  required disclosures should be included in the ad itself (Federal Trade CommissionWell, the world has changed quite a lot recently in terms of marketing. Those marketing methods that used to be popular, like TV and prints, don’t work that well anymore...