Before engaging in the theories which underpin much of the substance of this book, I should pay my respects to Ben Shepherd and acknowledge that in many ways, my publication is a continuation and expansion of Shepherd’s 2020 tome. (Put simply, my book provides a practical framework for marketing professionals, which builds on the theoretical concepts that Shepherd draws on and summarises in his publication.) Shepherd’s book itself is simply a
d can be boiled down to one question how many people don’t ask questions at all for fear of them being interpreted as ‘dumb’ The nuts and bolts can be summed up in six sections: media, advertising, effectiveness, strategy, technology and a closer called: The Optimist’s Toolkit, which “will provide you with tips and information to ensure your knowledge of the industry is matched by your ability to navigate its cultural nuances”. The five chapters before
the Toolkit offer a breakdown of how we got to where we are in the given field of discussion, what’s happening now, a great explanation of key concepts, and of course, Shepherd’s thoughts and opinions about where we are and where we’re headed. Sprinkle in a few case studies, and you’ve got yourself 515 pages of intriguing, insightful, and intelligent analysis of
Could manage a digital copy he convinced
them to reveal his medical background. But access to digital health records is restricted outside of national boundaries.Then the issue of how ARuth Jones, a UK resident, could be 86 years old with chronic illnesses begs questions. She was a researcher and a techie once. Ruth has to see his GP every two weeks. He is quite interested in ubiquitous health
monitoring and technical revolution. He enjoys digital health monitoring.Usually, GPs have access to the non-portable EHR. Health data is not readily portable if one moves The data porting from one GP to another takes weeks. It is almost impossible to be cross-border mobile. Individuals from underdeveloped countries still rely largely on paper copy medical
records. If a worldwide healthcare data portability system can be developed to properly port, download, and access a patient's whole medical history, it will be promising. Patients are urged in our proposed blockchain-based system to legally, securely, anonymously move their medical records across international borders. The study clarified the relevance of EHR cross-
Border portability as well as how various
data points and agents interact. out ofBlockchain technology guarantees data security at storage and enables safe cross-border download of digital medical records without revealing the patient's identification. Keys are handed over to the patient and the trusted parties—such as GPsa s part of patient engagement policy in the blockchain-based EHR security mechanisms. Patients have to manage their given keys to care for their medical records in
blockchain-based new system. For certain patients, it may cause extra obligation or load and irritate them. He/she loses their medical records when traveling from one country to another and must first gather missing records from the start. Here, we have talked to create a system whereby individuals may transfer their medical data with them when they choose to cross the international border and can communicate with the GPs of a new country if the case calls for
it. The scenario is nicely shown in Fig. 3, where the orange barrier built from LEGO bricks marks an international border.Our evaluated blockchain-inspired technology can safely store EHR cross-border systems or personal medical records to keep oneself fit. To achieve a good lifestyle, he makes regular monitoring of physiological (SPO2, BP, HR, GSR) and behavioral patterns (activity, nutrition, gait, and sleep) using reliable wearable sensor equipment and
Following health risk predictio he is seeking
a health management system with tailored recommendation generating capabilities to handle health goals. On personal and health data security in a digital environment, though, he worries. EHR, in his opinion, surpasses paper-based health record handling. He has heard about distributed, scalable, ledger-based "Blockchain" technology, which has great potential to securely store personal health data with distributed keys. Now he finds it difficult to
understand: a. How does blockchain-based authentication method function? b. How should keys in a blockchain-based authentication system be distributed? c. Is cross-border EHR data portability helped by blockchains? and d. Will blockchain handle the issued keyhmed had medical records preserved and migrated with him, therefore causing any personal burden?
AcroMartina is a woman forty years of age. She arrived in the UK five years ago with her six-year-old little daughter Layla. They register under the GP at the "XYZ Hospital," where Martina has been employed. Martina was suffering from chronic disease, hence the GP urged her about EHR and recommended her to go for various medical tests. Besides, she had been advised to maintain a healthy lifestyle by wearing wearable BLE devices for continuous
Conclusion
health Her concerns included the following ideas: a. To what extent has medical technology evolved for personal monitoring health and providing decision support? and c. Does her EHR find safe hands She asked once more a GP closest to her house. regarding the good features of the wearable secured BLE devices for health monitoring (SPO2, heart rate, BP, step count, sedentary bouts, sleeping time, meal planning, GSR reaction), the GP reassured her
regarding EHR data protection. She delightedly Thss, the border is? He hoped his medical records were persistent, portable, and encrypted.Thanks to “University of Agder, Department of Information and Communication Technology, Centre for eHealth” for giving me the infrastructure to carry out this study. Additional thanks to Prof. Alan Dix (British author, researcher, and professor at “University of Swansea, UK specialising in human computer
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