The results of the study show that performance marketing explains 66% for Sustainable competitive Advantage; this result indicates a moderate explanatory power of performance marketing on Sustainable competitive advantage. In addition, performance marketing had a large appositive effect on the sustainable competitive advantage. Furthermore, the results of the study show that performance marketing has a positive relationship withOur focus will be
on the early stage of the company through the eight cornerstones defined in the Business Platform Model. In this study “early stage” consists in the period just before the creation of the company - this one can be compared to the incubation period - up to the period when the company starts to be viable or to be able to perpetuate its activity if possible. The focus will be dual, indeed if the used of the Business Platform will cover all this early stage, the advice
provided for young entrepreneur will be only focus on the first step which is the creation of the company: the pre-existence period, and approximately the first year of existence of the company. This study explored important results and contributed theoretically and practically to the importance of performance marketing and its positive impact on SCA. In addition, this study has contributed to the body of knowledge in the marketing of hotels in several ways.
Creating emotional and social value in line
with trust-building via relationship marketing as efficient means of increasing customer loyalty and confidence. In the digital sphere, success is closely related to a brand's capacity to inspire faith, provide unmatched value, and use technology developments to increase customer involvement. This knowledge helps companies create plans that appeal to
consumers, therefore guaranteeing their retention in a vibrant digital ecosystem. Furthermore important is including operational and strategic aspects, especially in O2O projects and omni-channel shopping. This covers creatively managing logistics, changing business models, and using digital marketing to provide a seamless online and offline consumer experience,
negotiating the complexity of the digital age for sustainable development and competitivenes.The modern story also highlights the adoption of low-carbon decisions social interactions to logistics and physical store operations, thereby stressing environmental sustainability inside online purchasing supply chains. Given this complexity and diversity, it is
Quite difficult to create and apply a measuring
system that can fairly and fully capture all pertinent characteristics inside one research project.Thus, even if our study has been successful in spotting and evaluating numerous important elements influencing the effectiveness of O2O methods, we acknowledge that much more has to be investigated. A historical point of view usually guides future studies on establishing and validating more detailed measurement innagement. Common questions in
brand management are "How do we look compared to a year or five years ago?" This is a slow-moving, low-engagement process; brand value is usually assessed looking back, annually or semiannually. Managing reputation is essentially "here and now," gauging and reacting to genuine client comments in almost real-time.Except in relation to a crisis or halo
event, such a new CEO with an unpopular agenda or a customer complaint making national headlines, brand management is detached from particular consumer behaviors and experiences.Customer comments on particular events and experiences fuel reputation management justfor that.Usually depending on surveys, cold-calling or emailing a random sample of the public and requesting opinions of a brand, brand management uses a limited
Collection of data to determine brand value
or corporate data such earnings reports. Millions of data points from real-time customer feedback from surveys and on ubiquitous, non-exclusive review sites and social media platforms (Google, Facebook, Yahoo and industry-specific sites) are used in reputation management to capture sentiment from thousands of people that have lately, real-world
experiences with a brand.For very big companies with broad public "mindshare" and current brand recognition, brand management is ideal. Smaller brands without a strong reputation in the media or who are not publicly traded will find it far less successful.O2O marketing approaches help practitioners create and carry out more efficient and successful plans. In the
digital era, this could raise consumer satisfaction and loyalty, therefore reflecting a major change in marketing research and application.methods of production. This emphasis highlights the twin function of low-carbon techniques in e-commerce logistics-reducing the ecological footprint while catering to a client base increasingly mindful of sustainability issues, therefore aligning online and offline operations with broader ecological sustainability aims.
Conclusion
Reaching these targets calls for an operational and strategic mix that gives lowcarbon projects top priority throughout e-commerce activities. This approach covers sustainable logistics management, use of environmentally friendly products, and application of effective delivery systems to create an operational framework with sustainability. Theoretical models such the Dynamic Systems Theory, Corporate Social Responsibility (CSR) Theory, and the
Theory of Planned Behavior abound within this tale. These models provide insights on customer behavior toward sustainable products and services, therefore improving the knowledge and application of sustainable practices inside the e-commerce logistics field. Integrating Trust Theory, Commitment Theory, and Social Exchange Theory helps one to get a great awareness of consumer behavior, so bridging the online to physical purchasing
experience divide. Emphasizing trust, commitment, and reciprocal exchange as fundamental aspects for developing and maintaining consumer loyalty and engagement, these theories offer a whole picture of the complex consumer-brand dynamics.This integration provides a road map for developing plans to increase consumer involvement and satisfaction as well as confidence and loyalty. Understanding the core of these psychological foundations can help
companies create events that really appeal to customers, so offering a competitive edge in the O2O retail scene. In our study on Online-to- Offline (O2O) marketing strategies, we aimed to define and understand the elements guiding consumers's successful shift from digital interactions to actual shopping visits. Although this study has provided insightful analysis of the importance of consumer trust, perceived value, and technology integration in enabling the
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